At The Content Factory, we’re constantly sourcing images for our clients. Whether it’s for blog content, social media posts, or marketing and promotional materials, we need good quality images that are on brand for the client and licensed properly (commercial versus editorial use).  We’re very careful about image selection (because copyright infringement is a very

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In honor of International Women’s Day, I’m celebrating by introducing you to some of the most badass business women I know.  These ladies are at the top of their game, to the point where they make my game stronger. They’ve got a thing or three to teach you, too – each is a bonafide expert in their

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glitter unicorns

Last week was a huge one for The Content Factory – one of our clients got bought out by a massive tech company for $1 billion. Yep, with a B 🦄 This is now the second “unicorn” TCF represents, and it got me reflecting on what it took to get here, and the lessons I’ve

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I’ll skip the recap of 2020 and head into the new year with some positive vibes: this post is packed with the tools that helped me get through the last year, and are setting up The Content Factory (and me) for success in 2021. But first, let’s revisit my favorite math equation.  If you subscribe

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Woman filling in a keyword research template on a laptop.

One of the first services we typically recommend to new clients is a complete Keyword Research and Competitive Analysis. It’s a full-scale detailed look into where their business currently stands in terms of keyword rankings and blog content strategy, and then we compare it to where two of their chosen competitors stand.  The goal at

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how to build a killer seo case study

Let me let you in on a secret: half of being “good” at SEO is knowing how to communicate results to your current and future clients. A lot of folks in the SEO business tend to think that higher-ups in marketing will just innately understand the value they bring to the table. They’ll typically think that

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how to create SEO reports for clients free template

Content is a difficult thing to sell clients on initially, and it can be even hard to convince them to keep signing on for it. In large part, this is because good content costs money — not everyone is cut out to be a writer (that’s okay, we all have our strengths) — but also

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Content writer using a journal to take some notes with a pen

So, you need content. Maybe you’re building a new website, or maybe you’re finally looking to start a company blog. It doesn’t matter the precise reason why you need content, you’re just now in the position of actually acquiring all of it — and that means either writing it yourself or hiring someone to do

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person holding black samsung android

With over a billion active users, the recent release of Instagram Reels, and a new-monopoly on the aesthetic-oriented sector of social media, Instagram can be a goldmine for the right business with the right strategy.  With that being said, if you’ve tried it, you’ve realized it’s not the simplistic photo-based platform it used to be.

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