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Ask any expert, and they’ll probably agree that the #1 reason businesses fail is that they lost touch with what their market really wanted.  In fact, the more heavy lifting you put into the research process, the easier and more lucrative it’ll be when executing your actual marketing and sales plans. While most businesses cover

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Social media is now just part of having a business. While there’s the odd company that can go without a Twitter, Facebook, or LinkedIn account, for most businesses, it’ll play a critical role in their marketing setup. It’s the easiest, cheapest, no-brainer solution for connecting with potential clients and customers.  But it doesn’t take long

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Would you ever try to build a house without using tools? Even if you have the right skills, you’d end up with a questionable foundation that took way too long to build. Not to mention, how do you plan on getting the nails in with your bare hands? Ouch. Now, apply this logic to your

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In most cases when you’re writing something, your aim is to engage the reader. With SEO, you have to balance that goal with also pleasing Google’s algorithm.  The question, of course, is how? We have quite a few guides on SEO content writing — but there’s a lot to read, to say the least. So

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Algorithm Updates

If you own a business that has any web presence whatsoever, then you’re likely constantly keeping tabs on your organic traffic. That is to say, traffic that makes its way to your website via a search engine (usually, Google). We’re very much in that boat ourselves. As a digital marketing agency, SEO is embedded in

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There’s more to Instagram than just cool-looking photos. Instagram’s popularity with businesses is growing — and for good reason. Instagram has now reached 1 billion monthly users, and 500 million are daily active users. This means one thing — a platform rich with potential customers, better engagement, and increased conversion rate — the exact ingredients

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