Digital Content Writing
Training + Toolkit

While things like PR and social media management may initially seem to be splashier (and more fun) than content and SEO, when it comes to delivering massive ROI for our clients, the biggest bang for their buck almost always comes in the form of a killer content strategy.

That’s because compelling, well-written content (with impeccable SEO specs) is the engine that drives everything in the realm of digital marketing: from generating organic traffic to building an audience to securing earn media coverage — and yes, even driving sales.

14 Questions to Ask Before You Hire a Content Writer

That's why content writing training is so critical.

Whether you’re a business owner, a marketing professional or a freelancer, the ability to execute effective content is the single most powerful weapon you can have in your arsenal. It takes a little bit of time and dedication to level up your skill set, but with this content writing training guide and toolkit you have everything that you need to make it happen.

To download each content writing training guide, all you need to do is click the blue download button.

Some of the guides come with videos posted that will help you in your training, so be sure to check those out on our YouTube page.

Your new piece of content is ready for its close up — or is it? 

This simple cheat sheet will help you easily identify any problem areas, optimize for organic traffic and sales, and get everything polished before you hit publish. 

Content Writing
Cheat Sheet & Checklist

If you want to nab the top spot in the SERPs for competitive keywords (and stay there), you need to create content tat is 10x better than that of your competitors. 

Don't worry — it's not as difficult as it sounds. You just need to follow the steps outlined in the guide and in the video below.

The 10-Step Guide
to Writing 10X Content

How to Find Experts to Quote or Interview For Your Blog Content

Quoting experts in your blog posts is a great way to help you create top-notch content (as well as entice industry influencers to link back to your post), but where do you go to find experts? This guide and video will tell you everything you need to know.

Don't worry — it's not as difficult as it sounds. You just need to follow the steps outlined in the guide and in the video below.

How to Find Guest Post Opportunities to Build Thought Leadership and Backlinks

As you’re quoting experts in your blog posts, you should also be writing guest posts for other websites to help establish yourself as a thought leader in your industry (while also generating all those sweet, sweet backlinks). This guide and video will show you how.

When it comes to technical SEO, WordPress has long been the gold standard among publishing platforms. Consider this our ode to WordPress and the one, easy-to-use plugin that makes hitting all your SEO specs a breeze.

The SEO's Guide to WordPress

Once you've written your content, you're going to want to check in to see how it's performing so you can track your progress and make changes as needed. This lesson gives you a detailed look at analytics so you'll know how to access and interpret the data you need to get the most out of your content strategy. 

The Google Analytics Cheat Sheet