The question that we get most often about social media marketing is how much it costs — which makes sense. Like so many major decisions in business and in life, the major constraining factor tends to be your budget (that is, if it isn’t time).

So how much does it cost to outsource social media marketing services?

The shortest, easiest (and, admittedly, the least satisfying) answer to this question is this: it varies – a lot.

Depending on the experience level of the social media management agency you hire, the size of your business, the suite of services you require, and a bunch of other factors, professional social media marketing can cost you anywhere from $1,000 per month to $20,000 per month.

This kind of wild discrepancy in cost can make things extremely difficult for business owners and marketing managers who are contemplating outsourcing their social media marketing. The headache of trying to figure out which social media agency to hire, which services you need, and how much money you should spend can cause a lot of anxiety — and even decision-paralysis, which can be deadly when you’re trying to grow a brand.

That’s why we wrote this guide: to give you a clear breakdown of all the information that you need to make the best decision for your business. Let’s start with the question that likely brought you here in the first place and we’ll try to give you a better picture:

How Much Does Social Media Marketing Cost?

Social media marketing can be broken down into different buckets, generally by channel and by services. Let’s take a look at each.

How Much Does Marketing With Twitter Cost?

Launching a new Twitter account, complete with setup and outsourcing content creation/consumer interaction (all 280 characters at a time), costs an average of $2,000-$4,000 per month – and that’s just for Twitter. With that said, the total price range was $1,000-$7,500 per month.

What if you already have an existing Twitter account, but need some help to take it to the next level? Restructuring an existing Twitter account with “limited coaching” to achieve client goals is still going to cost you between $1,000-$2,500 per month, with some charging as much as $4,000 per month.

We manage social media for several national brands and have developed some truly impressive case studies over the years (a favorite: the tweet that turned into a client being featured in Wired magazine). On multiple occasions, we’ve gotten hashtags we’ve created to trend nationally, and we are very familiar with the amount of customer service, outreach and PR work that’s required via Twitter in particular.

Long story short, we know what we’re talking about – and unless you’re a HUGE brand with a significant number of customer service issues that need to be handled via Twitter (think: an airline), there’s no need to spend $4k per month on Twitter alone.

How Much Does Marketing With Facebook Cost?

Facebook management pricing can run a bit higher than that of Twitter alone. To set up a new Facebook account and provide limited ongoing training to business partners, online PR agencies charge an average of $2,500-$5,000 per month, with some going as high as $9,000.

However, for most businesses it’s a good idea to bundle these two together (and probably to add on a third and even a fourth channel), which will not only help you increase your audience, but can get you a deal on the price as well.

At TCF, we charge $4,000 to manage 3 social media channels, including custom graphics, hosting Twitter chats, live tweeting events, creating and managing Twitter lists, and more.

How Much Does Marketing With Other Social Media Channels Cost?

When it comes to social media marketing, Twitter and Facebook are definitely the top two options for businesses. If you’re just getting started, or if you’re working within a tighter budget, we’d definitely recommend that you start there.

Every business is different, but from what we’ve seen with our clients Twitter and Facebook tend to provide the greatest ROI, and customers in general will expect that a business has an active profile on both platforms.

However, if you’d like to also do social media marketing on channels like Instagram, Pinterest, LinkedIn, and SnapChat, those additional channels can easily cost you $1,000 or more for each one that you add on.

That’s a big investment, so you obviously want to be really strategic about which social media platforms you choose and figure out what your path to ROI will be by adding each additional channel.

Insider Tip: Not every channel is a good match for every business, so when you’re making your decision, be wary of any social media agency that tries to throw the kitchen sink at you. Unless you’re a major, mass market brand (and honestly, even if you are) chances are you don’t need to be on every social media channel under the sun. Here’s a quick look at some of the things you should consider:

Instagram Marketing

Instagram is a highly visual platform that focuses almost entirely on images.

If you’re a fashion brand, a company that restores classic cars, or any other kind of business that can consistently create visually compelling content, then Instagram should definitely be on your radar. However, if you’re an accountant, probably not so much.

Pinterest Marketing

Pinterest is another image based platform that allows users to curate and organize images from all over the web in one place.

We’ve seen this be a valuable platform for all kinds of different clients, but it’s not for everyone. One of the things that makes Pinterest unique is its demographic makeup, which is predominantly upper-income and female. If that’s your target audience, you definitely want to give Pinterest marketing a look.

Snapchat Marketing

Snapchat is the cool kid on campus, and with over 100 million daily users, lots of brands and businesses are looking to leverage this platform as part of their social media marketing strategy. However, of all of the social media platforms, this one is by far the most idiosyncratic.

Snapchat allows users to send out images and 15-second videos to their followers that disappear either as soon as they are viewed or after 24 hours — which is obviously not ideal for most social media marketing purposes.

Also, without the more traditional methods of tagging, hashtagging, linking to content, and responding en masse to trending conversations, growing an audience on Snapchat can be a daunting task. While we’ve seen brands make it work with this platform, if you’re just getting started with social media marketing, this probably isn’t where you want to start.

Make sure that you learn more about the social media marketing channels that you sign up for before signing on the dotted line. And if you feel like a social media agency is trying to push services on you that you don’t need, walk away.

How Much Does Outsourcing Social Media Advertising Cost?

If you’d like to include paid advertising in your social media management package, that will cost extra, as well.

Platforms like Facebook, Twitter and Instagram all have paid advertising platforms available, and when done correctly, these social media ad campaigns can pay off big for your brand, with ROI ranging from growing your following to increasing website traffic and sales.

How much should you expect to spend on social media advertising costs?

In general, you should expect to pay anywhere from between 10%-20% of the total ad buy to have an agency manage your campaigns for you. If you have a larger budget, you can usually negotiate a percentage on the lower end of that range.

There’s also usually a minimum monthly social media ad management fee (ours is $250), so you want to make sure that you’re really ready to make the investment before you take the plunge.

Insider Tip: The reason that paid advertising can be so effective is that it allows you to target very specific audiences with your ads, which can lead to much higher levels of conversion.

However, as with anything in the realm of social media management, social media advertising can prove to be a lot more complicated than it sounds.

  • Do you know what a Facebook pixel is?
  • Do you know how to target your ads to people who have accessed specific content on your website?
  • Do you know the right image dimensions for a Facebook ad and the best image-to-text ratio to ensure that your ads are approved?

If you don’t, you’re not alone. You can practically get an MBA in this stuff for the amount of time that it can take to learn everything you need to know.

That’s why, unless you have a significant amount of time to invest in getting it right, the best way to ensure that you’re getting ROI for your social media ad buy is to bring in a team who has the experience and expertise to do the job right. For a lot of brands, outsourcing social media ad management is the best option.

What About Social Media Strategy?

Here’s something to consider: all of the prices that we listed above include status updates and interacting with customers. You know what it doesn’t include, though? Strategy.

Some agencies charge a minimum of $4,500 per month for Facebook and Twitter management, but won’t include any strategy behind the efforts.

That costs extra, as if asking for social media strategy is like adding for guacamole to your order.

We’re of the opinion that guac should always come with the order, which is why we include strategy as part of our social media marketing packages (and why wouldn’t we? The alternative is to charge for working with no strategy, which makes no sense).

Now, we’ll admit that the strategy is the most important part — you’ve got to go into social media marketing with a game plan and a list of goals, or you’ll never achieve the ROI you’re looking for. This is the reason you don’t want to outsource your company’s social media management to the intern who can’t stay off Snapchat. Online PR agencies know this, so they make sure to charge you for their expertise.

How Much Does Social Media Strategy Cost?

It’s easy to get fake famous on social media channels, and apparently it’ll only cost you $6,800. Although it may sound impressive to have 1 million “likes” on Facebook, your charade will be exposed the second somebody checks out your page and sees that nobody ever likes, comments or shares your content.

Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from $3,000-$20,000 per month, with the industry average settling between $4,000-$7,000 per month. If you want the social media agency to start the accounts from scratch and consult on a 4- to 12-month contract, you’ll pay between $3,000-$15,000 per month.

What do they mean by channels, minimum of two? That’s just a fancy way of saying that the cost includes both Facebook and Twitter…and there will likely be an upcharge for adding any other channels.

Insider Tip: If you’re doing market research to figure out your customer/client’s persona(s) and preferences, it’s possible to legitimatize a $20,000 spend to gather the background info and data points necessary to execute a killer social media campaign. But otherwise, you can probably get much of the same for less money.

Also, most of the “strategy” aspect of social media carries over from client to client. For instance, the tactics we use for a B2B client in the business coaching space aren’t all that different from the tactics we use for a B2B client in the cloud computing space. In both cases, we focus on using Twitter as a PR tool to reach out to journalists who cover the space, interact with them, get on their radar and prime them for when we send an actual pitch.

This way, they know who the client is before we ever officially contact them on the client’s behalf.

Additionally, in both B2B cases we also use Twitter as a way to engage with thought leaders in the space – we often end up getting them to write guest content for the client’s blog or quotes that we can use in a post we write ourselves.

For both the business coach and the cloud service provider we also focus on interacting with current and potential clients, share client insights on industry news, etc. In fact, we use most of these same social media marketing tactics in the B2C space as well.

Before writing the retainer check, ask yourself what you’re really getting for a $20k monthly spend on strategy alone. Are you getting a unique social media marketing strategy tailor made for your business, or a slightly customized version of a tried-and-true method for achieving social media success?

Chances are, it’s the latter – and for good reason, because they’ve got a formula that consistently works! But don’t let yourself be charged extra for creating a wheel that’s already been invented.

Interested in our consulting services? We’ll train anyone you want on the ins and outs of social media for a one-time $3,500 fee which includes training via GoToMeeting or Skype, a strategy session and our comprehensive social media guide. Want to find out if you’re a good fit? Check out the five things to ask yourself before hiring an online marketing agency, and if you think we’d make a good team, contact us today!

Header Photo by Adem AY on Unsplash 

By Kari DePhillips

costs of social media marketing, marketing with facebook, marketing with Twitter, online PR, online pr agencies, Online PR agency, social media marketing, Web content writing

  1. Wow. These prices are not cheap. But I guess this is for established firms not for startups which is done on employees own time.

    1. These are actually really reasonable rates, especially if you look at what other agencies charge. Can every small business owner afford to outsource social media marketing? No — but for many, it’s cheaper than bringing in somebody in-house. For one person to do what we do, they’d have to work a minimum of 30 hours a week (and even then, that doesn’t take into account tools like ProfNet and Vocus, which cost thousands of dollars a year).

    2. Best of luck trying to do any of this on your own.  It is immensely time consuming, creatively  challenging ( be sure to edit hard) and constantly educational on the technical end.  Ask me.  Marketing is always 15% of your annual income, and a funny thing happens when you don't do it. NOTHING.   Meanwhile everyone else is doing it and rising to the top in a sea of same-talent business, now global.  There is no choice, it's a part of your cost of doing business and must be put into your Biz Plan.  There are alternatives, though. You can ask me about that. 

      ~ R 



    3. The average fashion brand spends 25% of its revenue on marketing. So, new brands without much revenue are left in the dust before they even start. 

  2. Thanks for the info, the industry averages really help a lot. I work at an angel investment group and we try to find the best deals for the companies we invest in so that we feel comfortable with the investment’s direction. Sounds like you guys have a decent set-up

  3. I have spent more time than I wish I had trying to understand the price points of social media marketing. The prices your team have quoted for social media and copywriting seem very reasonable.

    I don’t believe I have come across another site that is as transparent as you guys are. Being new to social media strategy, I have been scouring the Web for information resources and this definitely qualifies as such. Keep up the solid work!

  4. I just wanted to address the ‘I don’t know how a firm justifies these numbers’ issue. While obviously small and even medium sized businesses would have a hard time managing that $10,000/m fee for a social media agency, we need to remember that the cost for a small or medium sized business wouldn’t be that much either. While its true some agencies charge more just to distinguish themselves in the market, for others those charges represent real costs and mark-ups.

    Say you’re a fairly well known brand with even just two social media platforms running. You’ve got approximately 100,000 unique followers or fans, with 2% of them interacting with your brand on a regular (let’s say weekly) basis. By interacting I mean mentioning you, commenting on a post/retweeting, or sharing your content. That’s 2000 responses your team needs to be monitoring/thanking/interacting with a week. Even if 20% of those are complaints (let’s face it, people love to share their bad news), you’re monitoring and doing damage control on 208 posts a year that could hit at anytime and need to be addressed right away to avoid snowballing.

    You need a minimum of 1 person monitoring your social media at all time. Even at an entry-level pay, this would cost your company 130k per year before benefits. That in itself is over 10k a month. Then add in the cost of an experienced social media manager, graphic designer, ad campaigns, etc.

    This is where a company can save with an agency, even if they do charge what seems like an enormous amount.

    Now to you guys (TCF), I’d say the cost for service you offer sounds like a great value and I’m not trying to knock it. Especially if it’s quality writing and strategy. I just wanted to put out there a pricing explanation for people who think a social media agency is charging 10k a month for the fun of it.

    1. Hey Jessica,

      Totally agreed – and obviously the story is much different for larger brands with an established base. In those cases, I think $10k per month (or more) is entirely justified, especially if you’re talking about designing and running big campaigns. But a lot of these agencies charge small businesses that much – and I’ve seen it because a few of these agencies contract the work out to us on a white-label basis. I think that charging a small business that much is borderline criminal, and most of the companies will go bankrupt before they’ll see a return on that investment.

      Thanks for the comment!


    2. Absolutely agree with you, Jessica. The truth of the matter is that many are not educated on the value of building relevant and sustainable social media community, or that these are the very real cost of providing this service.

      While charging a start-up $10K (what it costs) for this service may seem like murder, that is what it costs. Understanding their budgets, however, what start-ups can do is get training, attend workshops and do lower-end audits, and attach themselves to social media blogs that keep them on track, to try to get themselves off to a good start until they can afford to completely outsource their social media management.

      1. Thanks for your comment Crystal! Often times, a consultation or training is the best choice for a small start up with a limited budget. We’ll train any business owner, intern or anyone else in house on an hourly basis. We’ve even trained quite a few people who have had no social media marketing experience, but because they were given the right tools and training, they were able to, as you say “get themselves off to a good start.”

          1. Hi Brandon,

            Our generic proposal is linked in the blog post, or you can email karilee(at)contentfac(dot)com and we’ll send you the latest version of our services and pricing (including training packages, if that’s what you’re looking for).



      2. Hi I am so amazed to hear all about these price quotes. I never knew that social media marketing prices were so outrageous. We are about to set up a site which will help businesses with they social media marketing and SEO and we don't want to under price our selves too much or over price either. But this idea of out sourcing is great, I did did suggested to my partners before but now I'm convinced we should do it because it's a lot of work that goes into this business, I am so happy I ran into this blog. Thanks guys, you made it so easy for me.

      3. That's absolutely right. Those who understand social media know the easiest and most basic truth: social media depends is all about network effects. By definition, that means that spending 5000$ to get x amount of likes is worth much less than spending 2000$ to grow an actual community. The reason for that is although you can reach more people with 5000$, they will most likely forget about you due to content overflow and will most definitely not be the ones to "share" your post when you really need it. A community will share your post, meaning that the "network effect" can become effective. I'm using a tool to stay in touch with every single of my influencers now called Relationship is key. But when people have the wrong goal in mind and are willing to spend money on irrelevant metrics, then social media marketing software companies will of course raise their pricing 🙂

    3. Hi Jessica,

      I think I misunderstood something.

      Did you say entry level pay for one person is $130,000? If you were paying that much, you'd have a hundred thousand resumés in your inbox.

      If it wasn't a typo, where did you get the $130,000 number? (I figured it might be a typo because you made a double math mistake in using 20% a week to arrive at 208 per year – which would be 400 a week if it's 20% of 100k and I can't figure where the 8 came from)

      In our experience, you could hire 3 people for $130,000, which would mean that each one would be dealing with just over 15 posts an hour based on your 20% math. 


    4. $130,000 a year for an entry level social media manager? Um, no.

      The agencies expertise, content writing, and overall strategy (connecting with the right people), are what you're paying for. 

      John Parikhal is absolutely correct.

  5. Excellent post, thanks for the very informative analysis! And an extra appreciation for the transparency in sharing your rates vs industry standards. I always found it peculiar that so many businesses that offer these services are so secretive about their rates, now I understand why!

    I think excellent points can be made for both sides of the coin – rates in the thousands are totally justified for big business, but there’s no way any one should expect a small business owner to be willing to invest that kind of money in social media. For this reason, it’s really hard to have a one price fits all mentality with social media management. On the one hand, a small business doesn’t have the following (i.e. customer comments, question, engagement) that a big business has, but at the same time, most of the small business owners have very little understanding of social media. So rather than spending time posting and encouraging fan engagement, managing a small business’ social media presence involves a much heavier level of education for the business owner. I guess the bottom line is – there’s no one right answer.

    Thanks for sharing though, this post was very helpful!

  6. The prices are really high because the industry is not regulated. Everybody does pretty much what they want.

    I usually work on a client-by-client basis and try to offer services that take the size of their wallets into account. Small businesses often can’t afford to shell thousands of dollars per month, just for Facebook or Twitter.

    1. Just curious, how much would a small business typically pay you for social media marketing for Facebook, Twitter, & Instagram?

      1. Hi Ian,

        We make all of social media marketing pricing info available via the Generic Proposal PDF that’s linked at the top of the article.



  7. These rates are higher than they need to be, we at Different League Media charge from just $500 per month!

    1. Hi Tim,

      Can you detail what all is included for $500 per month? How many posts per day, how many social channels is included and what type of interaction and targeting is included at that price rate? 

      Simply put, $500 per month isn’t enough to pay somebody to care about what they’re doing. None of the social media marketers we work (or are in competition) with could pay an employee $500 per month for social media work and attract any kind of real SMM talent. Certainly not for multiple channels.

      Maybe your services are awesome, I really have no idea. But at that rate, I have to think that your clients get what they pay for – not much.


      1. Agreed, Kari.

        Tim, I understand wanting to put a price point that people can afford – I genuinely get that – but truly:

        1. If you are undervaluing yourself, they will too: It's not just the labor, but the intelligence, the research and the analytics that you wind up doing, inevitably, to ensure that you're building a community that won't go dormant in 3 months. When I first started, I did what you're doing, only for clients to show me that underpricing myself made it difficult for them to value my time. Even if you just post – with no strategy – that's too low.

        2. People don't value what they didn't pay for: I've seen this happen in the engineering industry in Ontario as well. Engineer companies just kept underbidding each other until they bid so low that they couldn't even cover the cost of providing engineering services. Social media has started as an undervalued service, despite the PR crises and stagnated communities that keep popping up. If we really want to help our clients, then we really have to be able to provide the service – which costs.

        3. Pricing affects significance in the minds of customers: when the client starts reviewing business plans and projections for budgeting, social media will not be effectively integrated and their PR, Communications, Marketing and even R&D, HR and Partnership prospects will suffer because social media strategy affects every business function it touches.

        Food for thought.

        1. This is so true. I am dealing with this now as I am in the process of building my own social media agency after spending so much time doing it all on my own. It is so hard to think about the RIGHT price especially when targeting small business owners with limited budgets.

  8. Thank you for sharing this. It's important to start educating the online populace about the real cost of providing social media services. I almost cried when someone offered me $25/month (that's correct, per month) to 'manage her Facebook page'. Once I explained that social media management to truly protect and develop your brand is a professional service, they were taken aback.

    I'd just like to say thank you, and that I'll be posting this everywhere. These were posted between 2011 and 2013:, so this update on pricing is very relevant.

    Successiory is a social media consulting firm that targets small- and medium-sized businesses that have the capital to at least invest in preparation for in-house social media management and helps them start thinking honestly about what they need to outsource later on. Here's hoping this lends support to our industry.

    Cheers, everyone! Here's to a great 2014.

  9. Word.  I couln't have said it better. I specialize in Marketing and Public Relations in the Wine Industry.

  10. Excellent Article!  Exactly what I needed and have been hunting for on Google. I finally found this so your SEO paid off. Look forward to following up with you in the future.  Could you do an article on mobile app marketing strategy too including costs as that is my current focus, (or send info my way).Thanks again for your transparency.  It shouldn't have to be this hard to get information.  Thanks….

  11. Lovely Article.. Social Media strategy must be aimed at engagement with the community of potential customer. I perhaps do not agree with the cost factors that are mentioned in the above article. 


  12. "Why Does Social Media Marketing Cost So Much?

    Don't ask us, because we don't know. "

    In resonse to that, it costs a lot because managers need to value their time / effort / and resources needed (like paying their team) — all that is included in the price.  😉


  13. How much would you estimate it should cost per month if a social media marketer is *just* posting to (for instance) Pinterest? I'm a sole-proprietor that designs wedding invitations and I just hired someone to help me keep up with my social media posts. However, my business doesn't make more than $25,000 per year (income, that's after expenses are taken out). So I have to start out low for now, which is why she is just starting out with 1 social media platform and only posting as many times a day as I can afford. What would a fair payment be for something like this? Thank you!!

    1. Hi Teresa,

      In this instance, I’d recommend going the DIY route – unless this social media marketer is a total rock star, you’re unlikely to see ROI. And, at this stage in your business, it’s important to use social media on a personal level to help you identify trends, connect with leaders in your industry, etc. This can help you refine your tone and approach, bring about strategic parternships and ensure that you’re taking advantage of as many opportunities as possible. A part-time one-channel-only social media hire is not likely to identify these types of things on the same level you would.

      With social media, it’s not about how many posts per day you pay for and receive – it’s about achieving the overall objective of your social marketing strategy. If you’re paying per post, you’re not looking at the right metrics and are setting yourself up for failure (and probably haven’t found the right marketing partner). 

      Here’s a Guide to Marketing Your Business with Pinterest that can help get you started. Thanks for your question!



  14. Oh. yes, These prices are not cheap. But I guess this is for established firms not for startups which is done on employees own time.

  15. Good sharing! There are hundreds of business buying Instagram likes to increase their authority, we found one for example. The price start as low as $1 ! I would say this is not a bad idea, but not really for personal. For company, you can incorporate this as part of the marketing activities. Just my 2 cents.

  16. Hi,

    my post went missing so I am reposting. Apologizes if it is duplicated anywhere.


    So my situation is the following:  I am just starting in social media "managment".  I started by helping my friend with her business, I take care of the social media by keeping her channels up-to-date.  Right now, she is with Facebook, Twitter and Google +.  I take care of her daily posts, replies, post fun day images, ask questions to intrigue interaction etc. Now one of her clients has asked me to do the same for her company.  My friend pays me hourly like an employee and although it may be wrong that is how it started. How do I go about billing/charging the new client.  Do I charge her hourly? If so, how much is reasonable? What about a package of hours? again, how many for how much? That being said, how to I categorize how much time is involved for posts?  WHat about research time? I also was jsut told about a grand reopening event she wants me to attend to gather actual pictures etc to be able to post "live" while on site.  How or what do you charge then?  This is again where I am lost, any and all help is appreciated. TIA, Karen

    1. Hi Karen,

      It’s difficult to say how much you should charge for your social media marketing services. What kind of results have you delivered so far? What’s your experience in social media? The more experience you have and the more success stories you can point to, the more you’ll be able to charge. You should probably charge the new client more than you charge your friend (unless you’re planning on giving everyone friends and family pricing). 

      We don’t charge by the hour for social media marketing, because there’s so much that goes into it that is difficult to keep track of. Do you bill for research and endless Google searches? What about the tools that you use to get the job done efficiently – you know those aren’t cheap, and should factor into your pricing structure. Do you charge for status calls? What about the time it takes to put together a progress report? This is why monthly package billing for social media management is preferable to us.

      Events are a whole other kettle of fish, and can take 20+ hours to prep for (check out our blog post on how to market businesses at trade shows and events for more info on that). 

      Hope this helps!




    2. My daughter is starting to help people/businesses with their social media but also does not know what to charge. Did you figure it out?

  17. Did you mean to say, "Helping your write articles, then pitching to major publications?"
    Just checking…  *smile*

  18. You think these rates are reasonable? This a complete rip off and your numbers on the cost of socail media advertising are not correct. I work with a few of top social media management / advertising companies and the going rate for a premium package is about 300 / month. If you are looking for a great solution without forking over thousands and be locked into a contract then shoot me an email and I can tell you who I work with for these services in my own business.

    1. Definitely interested in working with one of the top social media management / advertising companies that has a going rate for a premium package is about 300 / month. Please share. Thanks, Dave

    2. Please kindly send me the contacts of social media company that prices US$300 per month for their premium plan?

    3. I interested in these companies and to see what these companies do for the $300.. please reply and let me know thanks.

  19. Thank you for writing this!  So helpful for a number of reasons.  I agree with some of the above, prices would vary depending on the size and location of the company, but this is a great starting point.  

    Keep up the good work!

  20. It is true that 44% of small businesses do not have a website or
    blog. For skeptics, all you need to do is test this notion out.
    While it’s no exact science it’s my hope this info will last well when determining who
    you would like to sign with. For this to happen, you should be as diligent about the search optimization on your
    blog as you are for your main website. Much the same as a conventional business, it will require some investment to fabricate your name.

  21. This post really gives an insight into how much money is being invested in the social media campaign and this has really made me think of "how to improve the strategy for social media marketing?" guys this post is awesome and its a must to read, before investing huge amount of dollars with agencies claim themselves as expert in social media marketing. There are lot of things to really work and this post has brought all the ideas under one roof.

    Thanks guys and looking forward for more such eye-opening facts and driving ideas for a great business

  22. I can’t do marketing promotions for myself; I should outsource! So how do you know when to DIY and when to let someone else take the wheel? When I asked myself these questions I searched for a good marketing agency and found Askanny that all my website’s plans took in time, saved my money and expertise. It is very hard to make for your own a good and right promotion. Better to hire an agency and relax knowing you will succeed…

  23. thats a good question, it really depends on how good you are at social media marketing, if you are really poor then it can cost alot due to not having good quality score etc.

  24. Hii Kari,

    Thanks for sharing with us!
    Most of the people are still unaware and still require impact full education about the potential of plans developed for effective marketing on social media platforms. But yet Social Media Marketing strategy can prove to be a big boon and as an extremely powerful marketing utility on strategic front.

    Rommel Asuit

  25. This is really very costly, but how those persons are just starting out and no enough budget to spend on that, is there options that the cost less than the above mentioned?

    1. Hi Noel,

      Thanks for commenting! A large part of the cost here is A) hiring a professional who can suitably represent your brand on the fly, and B) the professional tools required to do the job well. When you start reducing your social media budget, one of the two is very likely going to suffer. You can try hiring freelancers on Craigslist or Upwork and you’ll likely get much lower rates than TCF charges – but caveat emptor!

  26. Hi.

    Love to see your post.It is a fact that top rank in search engine result pages help a business gain relative exposure, but there are certain other important factors related to it.

    Social media optimization services have evolved to deliver tremendous outcome to the business enterprises as far as their web visibility is concerned. As a business owner, you need to be aware of the goal that you wish to achieve through SMM and through strategic approach; it is matter of time that your business will enjoy more recognition online.

    You may also check in order to advertise your business.

    Thanks for being sharing.

    Elise Forsyth Mort

  27. Great article!
    Social Media Marketing of mobile application is one of the key elements of mobile application success. Every idea, every application, and every business are unique and there is no single approach that will cover all aspects. It’s important to choose right strategy.

    The promotion campaign should target to meet its budget. It is necessary to decide how you are going to get benefits from your product as well as how much to spend.

  28. Really great article in-depth and well thought out. Most of that is true for mom and pop to small companies. But budgets really expand from there on out when you include boosting posts, and paid social. Budgets just for boosts and ads can be in the $200-1k / day or more! Not including anything else. Really depends on what you sell or offer and what your cost per conversion is etc. We made the move from from in house to relying on a full service digital agency for everything. It was a big move, and nerve racking. So far it’s been really good and they have brought a ton of value. We’re now looking at programmatic media placement with them it’s really really interesting

  29. Thank you very much for sharing the price of all social media marketing services. Your post helped me a lot in deciding the affordable media for my site. Keep sharing!

  30. Hi Jessica, Thank you so much for writing and sharing your thought. I have learn a lot.

  31. Social and Print Marketing goes hand in hand – we love mixing the different media to get a holistic campaign. Never ignore any form of marketing.

  32. Whether you choose to use common internet marketing techniques yourself or hire professional seo experts, Social Media Marketing cost are very low in comparison to traditional advertising. There are also many ways of using Social networking as a marketing tool for free. The best results for most companies come from a Social Media Company that is experienced at managing SMM campaigns to provide the right impression and incentives to customers.

  33. My close friend, I’ll call her LBF, launched an online boutique a year ago. LBF tried to manage her social media content on her own but quickly realized that wasn’t her area of expertise. LBF signed a contract with an independent social media marketer for quite a hefty amount of money each month. Keep in mind that LBF’s boutique consists of two people selling a limited amount of clothing. Her SMM has produced absolutely ZERO RESULTS. Their contract ends in a month and LBF is deeply concerned about the amount of money spent for a service that wasn’t provided. LBF tried to address the issue with her SMM but was told there would be additional fees for any additional services. We are completely dumbfounded because the SMM honestly didn’t fulfill any of the services listed in their contract. LBF doesn’t want to pay this person anymore money but she’s in a lose/lose situation. Does anyone have any advice for her?My only involvement in the situation is that LBF and I are life long bff. She knows I’m a “fixer” and anytime she has a problem, I do all I can to make it better. I don’t know if I’m making sense but this is a field I have no experience with. Please someone just feel sorry for us and tell me how to save the day. ????????????

    1. Hi Jenni!

      So sorry to hear your friend isn’t getting what she bargained (or budgeted) for. Social media marketing tends to have the lowest and slowest ROI, unless you get into advertising or REALLY know what you’re doing. For a boutique, it’d be better to train somebody in-house to do it (it’ll be much cheaper than hiring an agency or freelancer, and you can control the spend and results better – we offer training programs, if she’s interested).

      The bottom line here is that if the SMM isn’t fulfilling their contract, your friend should be able to get out of it. I’d recommend that she outline all of the areas of the contract that were violated, list them out and see if she can end the contract early. Usually, a letter from an attorney will do the trick if nothing else will.

      Sorry to hear that your friend is in this position!

  34. That’s really good research you have done. Thanks for the great information!

  35. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

  36. I believe that a social media consultant must be attuned to the company goals and aspirations if he or she is to represent them on their social media channels. I also think that outsourcing social media marketing is a good idea for a company looking to specialize in their core business. In any case, most businesses outsource marketing and advertising and I don’t see why social media marketing should be any different. You just need to be actively involved to ensure that you are represented in the way that you want

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