First and foremost, happy New Year from everyone at The Content Factory. 2010 was a big year for us — it’s the year Joan Barrett and I decided to cook up our own online PR agency (from scratch!), and we’ve since grown faster than I though possible. We now have 32 writers on staff, two editors and we’re interviewing interns next week. Exciting stuff, right? Well, it is for us, anyway.

We also wrote several fairly awesome blog posts about online sweepstake promotions, web PR strategies, social media marketing and even one or two about kicking your web content writing up a notch. It’s a seems like such a shame to let it all fall into the abyss of the Internet, so we decided to bring them back for one last hurrah. Here are our top 10 online PR posts of 2010:

1. 3 Free Web PR Tools to Try Today.

Hootsuite, HARO and iWebTool combine to create a trifecta of just about everything you’d need. Hootsuite helps with social media marketing, HARO lets you act as your own online PR agency and iWebTool helps you keep track of your progress. Plus, they’re free…what’s not to love about that?


The Content Factory HARO Pitch Template - How To Pitch On HARO


2. A Brief Guide to Marketing with Facebook.

A question-and-answer type blog, which is a pretty solid overview of how to get started marketing with Facebook, as well as a quick rundown of what NOT to do. Speaking of, have you become a fan of our Facebook page yet? We’re just 7 people away from hitting the 100 fan mark (and we’re only 47 people away from hitting the 3,000 follower mark on Twitter).

3. 5 DIY Internet Public Relations Tips.

Believe it or not, you can totally teach yourself how to run your own online PR. These five tips will help put you on the right path.

4. 5 Mistakes Businesses Make when Marketing with Facebook.

A breakdown of the five most common Facebook faux pas. Posting too many updates, not varying your content enough, excessive self promotion, having an unkempt page and not minding your spelling/grammar all make the list.

5. The Content Factory is Hiring Web Content Writing Specialists.

This only makes this list because we’re still hiring, and we’re always looking for new talent. Want to get your web content writing on for us and our clients? Click the link and send in your application!

6. 16 Reasons Social Media Marketing Should Top Your To-Do List.

To be honest, I probably could have come up with 100 reasons — social media marketing is becoming that important to business owners. It’s true, look it up.

7. 11 Ways to Get Backlinks.

Want to learn how to get backlinks? We’ve got you covered from 10 different angles (not that anyone’s counting).

8. 10 Web Content Writing Punctuation Tips to Live By.

We live by them, at least. If you’re going to take the time to write your own web content (or if you’re going to spend the money to hire somebody else to write it for you), you might as well do it right. Web content writing really isn’t as intimidating as everyone makes it out to be, but there are certain things you should know before you get started. These are 10 of ’em.

9. 4 Reasons Your Company Should Run Sweepstake Promotions.

In general, we’re a pretty big fan of running sweepstake promotions for our clients.

10. 5 New Year’s Resolutions for Small Business Owners.

My resolutions include writing more (something I love, but I’ve kind of gotten away from now that we have so many on hand to kick the work to), running more (I’m up to 5 miles since the 1st) and waking up earlier (we’ll see how long that lasts — the current over/under is this Wednesday).

Like many small business owners, Joanie and I hope to continue to expand in 2011. So far, so good! What’re your company’s goals for this year?

Header Photo by Glenn Carstens-Peters on Unsplash

By Kari DePhillips

marketing with facebook, online PR, Online PR agency, social media marketing, Sweepstake promotions, Web content writing, web PR

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