Ready to boost your brand's reputation – and get backlinks in the process?

Join us for the Passive Pitching PR Challenge

(A 30-Day Challenge you can half-ass and still get results with).

Starts June 19th, 2023!

 I'm Ready!

Sign up now before the challenge starts!

31
Days
:
 
09
Hours
:
 
45
Minutes
:
 
50
Seconds

You missed out!

Ready to boost your brand's reputation – and get backlinks in the process?

Join us for the Passive Pitching PR Challenge

(A 30-day challenge you can half-ass and still get results with).

Starts

June 19th, 2023!

 I'm Ready!

Sign up now before the challenge starts!

31
Days
:
 
09
Hours
:
 
45
Minutes
:
 
50
Seconds

You missed out!

The Passive Pitching PR Challenge is for you if:

  • You're ready to get serious about building your brand's reputation.
  • You know a lack of brand awareness is one of the biggest things holding you back.
  • You want high-quality backlinks so your Google rankings can start reflecting the value you have to offer.
  • You don't have a million hours a day to put into promotion (because you have clients & customers to serve, and a business to build).
  • You've tried HARO before, but haven't had success
  • You're ready to REALLY get a clear start - with clear steps - into the world of PR.

The last time we ran the challenge, 100% of participants
landed placements!

Are you ready to finally start making a name for yourself?

What's Haro?

HARO (Help a Reporter Out) is a free PR tool where reporters send you requests for quotes to your inbox every single day. 

The Content Factory has used HARO to gain over $100 Million worth of media coverage for ourselves and our clients over the years. It's one of our favorite tools, and because of its low barrier to entry. It's a great tool for any brand, big or small to tap into for media coverage. 

All you have to do is respond - the right way.

Don't get me wrong, the competition is thick on HARO, and it's important to know how to pitch your entry to the reporters in a way that gets you noticed. 

But the simple fact that they're reaching out to you, instead of the other way around, already puts you ahead of the curve. 

You know that they're hungry for the quote you have to give them in that moment.

The key is knowing the etiquette & right way to pitch them going into it…and what to do after you land placement, so you can continue to build relationships with the reporters who cover you.

That's where the Passive Pitching PR Challenge Comes in.

The Challenge is Simple:

We help you get set up on HARO - where reporters from outlets large & small are looking for someone like you to help them create valuable content for their audiences.

And then we'll guide you through 30 days of pitching & networking with the reporters to get the media coverage that will finally put your brand on the map the way you want.

Here is what you get when you sign up for  Passive Pitching PR Challenge:

  1. 1
    Pitch review and coaching — I will personally review your pitch, and provide feedback.
  2. 2
    The lowdown on other sources of media queries other than HARO. As great as HARO is, many reporters have stopped using it to source experts for their stories — we'll share the latest methods of finding sources, so you can get in front of the right reporters (even if they don't use HARO).
  3. 3
    Proven Pitch Template that we've used here at TCF and passed along to generate millions of dollars worth of media coverage for both big and small, local and national companies (this is for you!)
  4. 4
    An in-depth HARO guide that gives you the do's and don'ts of interacting with reporters on the platform.
  5. 5
    Access to an exclusive Q&A webinar with Rachel Weingarten, one of the top journalists in the industry.
  6. 6
    Access to a private FB group for support, camaraderie and accountability.
  7. 7
    Pitch-Tracking Spreadsheet to help you keep score &know your progress.
  8. 8
    Your Coverage Checklist to help you find & promote your placements, how to leverage your coverage to network with journalists, and get even more coverage over time.

Basically, everything you need to get results.

 Passively Pitch PR with us for 30 days

— only for $297

Let Me In!

One more time, here is what you get when you join:

  1. 1
    Pitch review and coaching
  2. 2
    The exact process we use, templates and all, that we use at The Content Factory to make HARO work wonders for our clients
  3. 3
    Must-know info on non-HARO based ways to get in front of journalists who don't use HARO
  4. 4
    Access to an exclusive Q&A webinar with Rachel Weingarten, one of the top journalists in the industry
  5. 5
    Access to a private FB group for support and accountability
  6. 6
    Pitch-Tracking Spreadsheet to help you keep score & know your progress
  7. 7
    Your Coverage Checklist to help you find & promote your placements, how to leverage your coverage to network with journalists, and get even more coverage over time.
  8. 8
    Proven Pitch Template that we've used here at TCF and passed along to generate millions of dollars worth of media coverage for both big and small, local and national companies (this is for you!)

To Finally Start Seeing Results Like This:

For only $297!

Are you ready?

Hi, I'm Kari,

CEO of the Content Factory

Hi, I’m Kari DePhillips, CEO of The Content Factory. Over the last 10+ years, my team and I have used HARO to get millions of dollars worth of media coverage – for ourselves, as well as our clients.

I’ve used HARO to get quoted everywhere from The New York Times to Fast Company and Glamour magazine. I also teach people how to work the process my team and I have perfected – there’s a reason we had a 100% success rate with our last Passive Pitching PR challenge!

Where TCF and our clients have been featured in...

....And more, ALL through passive pitching

 SEE OUR MEDIA COVERAGE

So what are you waiting for?

Sign up now before the challenge starts!

31
Days
.
 
09
Hours
.
 
45
Minutes
.
 
50
Seconds

You missed out!

 Sign Me Up!