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Online Digital Marketing Training


Learn the exact same SEO, digital PR and social media marketing strategies TCF uses to drive targeted traffic, leads and sales for our clients.

Self-Paced, On-Demand Digital Marketing Courses 

Whether you're a startup entrepreneur or a marketing manager looking to bring your staff up to date on the latest digital  marketing skills, tools and trends, these online courses are for you! Give your business and career a boost with marketing e-learning that fits perfectly into your schedule. 

Each On-Demand Marketing Course Comes With:

Hours of Expert-Designed Video Content

Learn from the same SEO and social media marketing pros who drive millions of dollars of organic traffic to TCF's clients

Step-By-Step Guides and Templates

By the end of your training, you'll have a roadmap to replicate the exact same techniques TCF uses to conquer marketing KPIs.

30-day Money-Back Guarantee

If for any reason, you're not thrilled with what you learn after 30 days of training, email us and we'll give you a full refund.

Comprehensive Online SEO Training

This on-demand course is perfect for budget-conscious business owners who want to level up their SEO skills and dominate search engines. In just eight hours, these pre‑recorded lessons will take you from beginner to expert in SEO and content marketing. You’ll also get all of our internal guides. You’ll learn:

  • SEO Fundamentals: Why SEO has such high ROI and boosts organic traffic, leads, sales and market share with a smaller online marketing investment than paid advertising. 
  • How to research and target the right keywords for your business, and which facotrs (search volume, CPC, competition, etc.) you should take into consideration (with a one-month free trial of our favorite SEO tool, SEMrush).
  • How to outrank your competitors by reverse engineering their SEO strategies.
  • How to reach your target audience with content they find valuable — and turn their traffic into business.
  • How to create a content strategy that seizes on hot topics in your industry, prides the right content to highlight your expertise and delight your prospects, and doubles as a highly effective sales funnel.
  • How to write web content that Google's algorithm favors and captivates your readers.

Access our free webinar on 9 Common SEO Mistakes (and How to Fix Them) to see what our trainings are like, then enroll today!

This is absolutely the most engaging webinar I've listened to in a long time. Every single tip had me furiously scribbling down notes. Kelly and Kari break down some of the most complex aspect of SEO into 9 easy-to-implement steps. I feel as though my SEO knowledge multiplie 100x from one webinar! Not to mention Kelly and Kari were hilarious. This webinar is a must-watch.

Samantha Pennington

CEO, Oree Virtual


Advanced Twitter Marketing Training 

This course will teach you all the Twitter marketing secrets the pros use to grow their follower accounts, drive high engagement and turn Twitter into an all-in-one customer service, content publishing and digital PR platform, without investing a penny in social media ads. You’ll learn:

  • How to build your Twitter following by posting optimized, shareable content people can't help but like and retweet.  
  • How to run a successful Twitter chat that attracts new followers, engages current ones and gets influencers to notice you. 
  • How to live-tweet events, both in-person (tradeshows, conferences) and digital (webinars, digital conferences) to maximize your event marketing ROI, drive follower and engagement counts through the roof and even earn quality media coverage.  
  • How to monitor your brand, industry and competitors using social listening, and how to turn those insights into actionable marketing intelligence. 
  • Which Twitter marketing tools are game changers for your social media management workflow, and how to use them (you'll be surprised how many are free!)using social listening, and how to turn those insights into actionable marketing intelligence. 

Custom Online Marketing Training

Each On-Demand Marketing Course Comes With:

Hours of Expert Training

Learn from the same PR and marketing professionals responsible for driving millions of dollars of traffic and press coverage to TCF's clients

Step-By-Step Guides

At the end of your course, you'll have a customized digital marketing playbook tailored to your brand's individual needs.

30 Days of Consultaiton

After training wraps up, we provide one hour per week consulting to support you through your first month of TCF marketing method.

Comprehensive Online SEO Training

Social Media Marketing Training

Digital PR Training


Content Writing & SEO Training: One-on-One Option 

If you have the in-house resources to create content, but need some training on how to optimize it. TCF can help. Over the course of several hour-long, one-on-one trainings customized to your unique business, you'll get:

  • Access to TCF's internal guides on keyword research, editorial calendar development and content writing (these are the same guides that our professional copywriters follow).
  • Information on how to write different types of blog posts (each good for different goals), and how to bake content marketing into your blog posts.
  • A complete list of keywords worth targeting for SEO, and Training on how to find morei n the future.
  • A full editorial calendar developed, which will give you content to create for at least 6 months.
  • Hands-on training on all of the tools we use to get the gove done, including: BuzzSumo for content development, SEMrush, Google Keyword Tool, SEOsitecheckup, etc.
  • Personalized training on how to properly format blog posts in WordPress for maximum SEO value.
  • Evaluation of your blog plugins,  suggestions for which ones to add and how to use htem.
  • A complete evaluation of your site content, with recommendations as necessary.

This training takes about five hours via screen share, and all trainings will be recorded for future reference. In addtion to everything outlined above, this package includes professional editing and feedback on up to 5,000 words of content that you produce during the 30 days following the training.

After purchasing TCF's (very affordable SEO Training Courses, I feel confident that my company is more prepared to expand on the web. But more importantly, I feel that we've finally learned the skills that wil lactually allow us to be competitive in our industry. My favorite part about the experience was how Kari and TCF took the time to answer my emails and quesitons. The personal care and attention I recieved was such a breath of fresh air!

Lauren Deutsch

VP & Chief Operating Officer, Cars2Charities


Social Media Marketing Training 

TCF will provide a minimum of six hours of live social media consulting. In this time, we’ll teach you how to do everything that we do as professional social media marketers. Prior to the training, we’ll evaluate the social channels you’re active on, look at your competitors’ digital marketing strategies and recommend a course of action for the platforms most effective for your social media marketing goals.

During the training, we’ll share our screen and walk you through everything that you need to know in order to effectively manage your social media marketing on your own — and increase your social ROI. The meetings will be recorded, so you’ll be able to go back later and re-watch the trainings if you get a little rusty on the details.

Generally, we recommend that these trainings take place over 3-5 days, but we're flexible in terms of when the trainings occur. Here's what to expect:

  • An in-depth tutorial on three primary social media channels and how to use social media as part of your PR campaign. More social channels can be added to your training at the rate of $500 per additional network.  
  • Recommendations for social channels your business should have a presence on. DO you need to focus on local SEO and set up a GOogle My Business listing? Do you really need Instagram and Pinterest?
  • A Complete social audit — a few tweaks to your posting strategy can do wonders for your engagement. Other times, it's best to forget everything you know and rebuild your social media strategy from the ground up.
  • Social media optimization — by the end of the training, each social media channel will be properly optimized, setting you up for success. 
  • A detailed social media white paper — tailored for your business that you can use to train anyone else at your business. This acts as a step-by-step guide for your daily, weekly and monthly social media marketing duties. We'll share you on a live Google Doc and make changes as the channels update their algorithms. 

Get answers to your social media marketing questions:

Facebook Marketing

  • How do you schedule posts on Facebook?
  • How to optimize images for Facebook
  • What type of Facebook posts get the most likes?
  • How to incorporate video into your posting mix
  • How often should you post on Facebook as a business?
  • How to use Facebook Groups for marketing
  • What social listening tools Facebook marketers should be using?

Twitter Marketing

  • How to write a tweet for business
  • What type of tweets get retweeted?
  • How to use Hootsuite for social listening
  • How do you schedule tweets on Hootsuite?
  • How to use Twitter lists for marketing
  • Are Twitter chats still a thing?
  • How to use hashtags on Twitter
  • Which Twitter tools for marketing work best?
  • How to live tweet an event
  • How many times a day should you tweet?
  • How to get more twitter followers

Instagram Marketing

  • Is Instagram right for your business? 
  • How to optimize your Instagram account
  • What hashtags get the most likes on Instagram?
  • How many hashtags to use on Instagram
  • Where do you put hashtags on Instagram?
  • How to optimize images for Instagram
  • Should you post the same content on Instagram and Facebook?
  • What type of content to post on Instagram
  • How do you get more followers on Instagram?

Pinterest Marketing

  • How to optimize Pinterest for business
  • How do you pin from a website?
  • How to create a Pinterest board
  • How to target an audience on Pinterest?
  • What size should Pinterest images be?
  •  How to run a Pinterest contest
  • Hastags on Pinterest, yes or no?
  • How to get followers on Pinterest
  • How to engage on Pinterest
  • Are promoted pins worth it?
  • Who uses Pinterest?

LinkedIn Marketing

  • Is LinkedIn effective for marketing?
  • HOw to use LinkedIn for business
  • Are linkedIn Groups still a thing?
  • How to use Hashtag Communities on LinkedIn
  • How do you post on LinkedIn company page?
  • How to get your employees engaged on LinkedIn
  • Is LinkedIn Premium worth it?
  • How to optimize your linkedIn profile
  • How do you optimize your LinkedIn company page?
  • How to network on LinkedIn
 

Google My Business Marketing

  • Why Google My Business is the single most important (and easiest) step you can take to improve local SEO
  • How to set up and optimize your Google My Business listing
  • How to earn more online reviews
  • How to manage and respond to Google reviews
  • Google My Business post specs and best practices
  • The best types of content to post on Google My Business

There will be time for questions prior to, during and after each training session. Social media training also includes 30 days of consulting after training wraps (up to one hour per week), including advice on tweaking your strategy to generate more engagement.

Jason was amazing. He was so incredibly detailed that there were zero questions left in my mind about how to implement everything on our social media platforms. When it came to SMM, all the tools that were recommended were within our price range and did everything that we needed them to do. Our twitter is now vamped up, I know how to monitor Facebook , and a bunch of other "secret" tools that make everything so much smoother. 12/10 would recommend to a friend.

MaryEllen Reider

Director of Sales Development, Yarlap


Digital PR Training

With the right tools and plan, you can act as your own PR Team — and get great results on an ongoing basis. Over the course of your PR training, you'll get:

  • Access to our in-house guides, which will walk you through the same daily/weekly/monthly steps our PR team uses with top clients
  • A full media list, including reporters, producers and editors of media outlets that may be interested in featuring you/your company — 
  • A complete list of free and paid tools and how to use them to become a PR ninja
  • How to identify outlets and reporters worth reaching out to
  • How to write and pitch gues articles for SEO/referral traffic/relationship building
  • Everything you need to know about press release writing and distribution
  • Pitch training and editing
  • How to identify stories worth pitching to reporters
  • How to use Twitter as a PR tool
  • PR vs advertising, where's your best ROI
  • How to promote your placement once it's published for maximum impact
  • Essentially everything you need to become a professional publicist

The trainings take about five hours and will be recorded, so you can go back and listen to them again if you need a refresher. After training, we’ll work with you on a consulting basis for 30 days (up to one hour per week) to tweak pitches, give feedback on strategy and implementation, edit press releases, etc.

Want more Details?

Get your copy of our generic Proposal and Pricing List.