The internet can be a weird place, and social media is only getting weirder as more and more people gain access.
If your elderly relatives have started adding you on Facebook, you know what we’re talking about. But the surprises of the web don’t begin and end with your free-spirited aunt airing the family laundry online. The business side of the internet can be pretty surprising too, and if you know anything about social media marketing you know that social media statistics can be downright shocking.
It’s our job to stay on top of these stats and use our insights to shape a strategy that evolves with the web. So we monitor the trends, subscribe to our share of newsletters, set up media alerts and occasionally get our Google on.
When we do, we discover some pretty crazy social media statistics. Here are a few of our favorites:
Surprising Facebook Facts
1. 81% of parents report their kids start using Facebook between 8 and 13 years of age.
This is despite growing concerns about the negative effects of social media on children's health. So where are these kids' parents? According to Forbes, “95 percent of parents were aware their kids were using the service while 78 percent helped create the account.” Cool moms of the world, take note – helping your underage kid sign up for Facebook is the new letting your kid drink in the house. (Forbes)
2. Companies ignore 70% of Facebook questions.
When Facebook fans post their questions online, only 30% of them receive answers (Social Bakers).
These are some pretty crazy statistics when you consider that connecting with consumers is kind of the whole point of having a brand presence on social media, but many social media marketing experts see this Facebook fact as an opportunity.
If you're willing to engage customers when your competitors aren't, separating yourself from the pack becomes a lot easier. Keep in mind that customers expect brand responses within 4 hours on social media.
"#SMM tip: respond quickly to your Facebook fans! When #Facebook users ask questions online, only 30% of brands answer them. " - The Content Factory
3. Shakira has more than 104 million Facebook fans, proving that honesty is the best policy (at least for hips).
The talented singer, songwriter and dancer is one of the most well-liked celebrities on Facebook. To put that number into perspective, Shakira's native country, Colombia, has a population of 48.65 million — less than half of her total Facebook fans! (Women.com)
4. The average Facebook user has 155 friends on the platform, but would only trust 4 of them in a crisis.
Quantity doesn't always mean quality when it comes to friendship — you might accept a friend request from the kid who sat next to you in 5th grade art class, but would you ask her to drive your mom to her rheumatology appointment? (Telegraph)
5. Facebook's population is 6.5 times greater than the USA's.
Here’s a fun Facebook fact: the population of the U.S. is a little over 325 million — Facebook boasts over 2.603 billion users. If you've only gotten a hundred of these users to like your page, you may want to rethink your brand’s Facebook strategy. (Statista)
6. Every month, 1.4 billion users participate in Facebook Groups.
In an effort to focus the social media platform more on users and their connections than on brands and publishers, Facebook's putting an emphasis on what it calls "meaningful communities," including new features for Facebook Groups. So while the Facebook algorithm might be burying organic brand posts, brands that create active Facebook groups can get an edge on the competition. (TechCrunch)
Want to turn your Facebook group into a money-generating social media marketing machine? This monetization guide covers it all: how to attract affiliates and ad partners, sponsored posts and more.
7. Facebook posts with images get 2.3 times more engagement than posts without.
Blame it on our ever shortening attention spans. In this case, a picture truly is worth a thousand words (or likes and shares)! (Venngage)
Crazy Twitter Statistics
8. A Reddit user discovered that Tears of Joy is the most popular emoji on Twitter.
The r/dataisbeautiful subreddit highlights great data visualizations from across the web, and subscribers sometimes submit their own data analysis. Redditor u/pr33tish discovered that the laughing-so-hard-I-cried emoji easily takes the #1 spot, followed by the heart emoji.
Rounding off the top three is... the recycling emoji? We're surprised, but we're mostly just encouraged by Twitter's conservationist spirit! (Reddit)
9. Katy Perry is the Queen of Twitter.
The pop star has over 100 million followers – about 19 million more than the entire population of Germany.
10. Twitter suspended 70 million fake accounts in 2018.
11. A kid who wanted a year of free Wendy's chicken nuggets wrote the most retweeted tweet to date.
Before Carter Wilkerson broke the record, the title of Most Retweeted Post, with 3.3 million shares, went to Ellen’s famous Oscar selfie. With more than 3.6 million retweets, Carter earned his place in history — and yes, a year's supply of nuggs.
Want to use Twitter to market your business? Then you need to learn how to run a Twitter chat. This 10-step guide will walk you through the process and the tools you'll need to get the job done.
Instagram Social Media Statistics
12. Instagram has 500 million daily active users.
On one hand, Instagram's nearly 1 billion monthly active users is nothing to sneeze at. On the other hand, we can't get over how many people log in and use the platform every single day (how else are you going to share photos of your lunch, though?). (Hootsuite)
13. 95 million photos are uploaded to Instagram each day.
That's a lot of lunch. (SocialPilot)
14. 71% of Instagram users are millennials (or younger).
If you want to reach users who are 35 years old or younger, Instagram is the social media platform for you. Learn more amazing Instagram statistics in our guide to Instagram marketing.
"71% of #Instagram users are #millennials (or younger)." - The Content Factory
Pinterest Social Media Statistics
15. 93% of Pinterest users plan their purchases on the social media platform.
While brands fret over increasing conversion costs on other social media platforms – Facebook, we're looking at you – Pinterest remains one of the best platforms for conversion, especially if your audience skews female. (Pinterest)
Bonus stat: 40% of Pinterest users earn at least a six-figure household income (Sprout Social), so there's plenty of spending cash to go around.
"93% of @Pinterest users plan their purchases on the social media platform. #SMM" - The Content Factory
16. There are 175 billion pins on Pinterest.
That's about 25 pins for every man, woman and child, young and old on the entire planet. (Marketing Land)
17. Pinners conduct 600 million Pinterest searches each month.
No typing necessary (which means no typos)! One of Pinterest's differentiating features as a platform is its innovative visual search technology. Using Lens, Pinners can snap photos with their smartphones and then search for related pins. (Adweek)
Interesting Facts About Social Media Users
18. More people own a cell phone than a toothbrush.
There are over 7 billion people in the world. An estimated 3.7 billion of them own mobile phones, but only around 3.5 billion own toothbrushes. We urge you not to use this stat as an excuse to spend your brushing time catching up on Twitter instead (unless you're following us, of course – @contentfac). (Consumer Technology Association)
19. Facebook holds the record for the largest one-day stock decline in United States history, losing $120 billion on July 26, 2018.
Remember that the next time you make a costly business mistake (not that you ever would, right?). Facing a massive PR crisis after the Cambridge Analytica data privacy scandal, the social media platform's shares plunged 23% in a single day, simultaneously wiping out $15 billion of Mark Zuckerberg's personal wealth. (The Verge)
20. The /r/birdswitharms subreddit has more than 186,000 subscribers.
On Reddit, even niche communities can gain unbelievable amounts of traction. After all, 186,000 Redditors follow a board devoted to Photoshopping arms on bird photos. (Reddit)
21. Every second, more than 500 hours of video is added to YouTube.
How many of these hours of content feature sleepy kittens? Never enough. (Statista)
22. It costs under $5,000 a month to have an expert manage all of your social media accounts.
That’s Facebook, Twitter, Pinterest, Google+, Linkedin, Reddit and more! Check out our complete guide to the cost of social media marketing and questions to ask about social media management pricing to learn more.
"Even niche #Reddit communities can get huge traction — the /r/birdswitharms subreddit has more than 186,000 subscribers. #SMM pic.twitter.com/z5HKHuAxl2" - The Content Factory
We hope you enjoyed some of these crazy social media statistics.
These days it seems there’s an app born every minute, so we’re sure new, even more surprising insights are around the corner too. To stay up to date on the latest social media marketing stats and strategies, follow us on Facebook and Twitter.
And let us know you’re out there by tweeting us your favorite social media marketing fact from this list (or send us a new one to add!).
Header Image by Patrickss on Freepik